Arketica
Arketica is an AI consultancy founded in 2026 by Mark Lewis, who began his career in enterprise systems engineering at NASA and went on to found the award-winning ecommerce agency Netalico in 2013. Arketica returns him to his enterprise IT consulting roots, with AI at the center. Own the software your business runs on.
AI Visibility
When your buyers ask ChatGPT, Claude, Gemini, or Perplexity who to hire, Arketica makes sure the answer includes you. Measured in the real apps, not the APIs.
AI Operations
Arketica audits how your business actually runs, then designs and builds the AI tooling to streamline it: connected systems, automated workflows, always-on monitoring agents.
Selected work
A fine-jewelry brand ran its custom orders out of one person's spreadsheet. Arketica built the order hub that replaced it: storefront orders routed line by line to the right vendor workshop, a vendor portal with acceptance gates, and concierge status emails written to each customer automatically.
An agency shared inbox, rebuilt as an AI help desk: every incoming message is classified and routed to the right project manager, with replies drafted in each recipient's own register. Twenty-five thousand messages handled, and it replaced the commercial help desk entirely.
An AI employee that listens across the project boards, inboxes, and CRM: it triages inbound leads, turns a signed contract into an invoice and an onboarding plan, and briefs leadership each morning.
Six brands, from home goods to tequila to supplements, measured with a thirteen-test battery run in the real AI assistants, not the APIs. Each audit ends in a ranked plan for becoming the answer the assistants recommend.
A measurement engine that harvests a brand's catalog, writes the prompts its buyers would actually ask, and runs them across five AI providers and the real consumer apps in a browser. It showed the provider APIs under-report brand mentions by roughly three to one, which is why every Arketica audit is run in the apps.
The agency's own site, made legible to AI: clean markdown served to twenty-plus crawler patterns with per-bot attribution, weekly brand-mention probes, and content engineered to be the passage assistants lift. Organic traffic grew sixteen-fold in nineteen months against a live AI Overview headwind.
Client names withheld. Every system above is real and in production.
Arketica is Netalico's AI practice, in service of businesses large and small, across industries of every kind.